Cloud Berry
Branding and Packaging design
Cloud Berry is a premium Japanese soda brand that mainly produces a sakura, or cherry blossom, flavoured beverage. Their new campaign and identity is focused on an American audience, specifically girls age 13-17
2018 Silver Cincinnati ADDY Recipient
2018 Silver Cincinnati ADDY Recipient
Geometric Design made entirely of circles.
“Sticker” style logo which sits well on even the most complex backgrounds.
Sans-serif logotype with custom typography.
Ramune (ラムネ)
is a type of Japanese carbonated soft drink that is distinguishable by its unique shape and marble seal design.
The Cloud Berry bottle features a clear label with a matte finish. This gives the bottle a premium look and feel.
White backing on the logo makes the mark pop out from the rest of the design, while white backing on the product information makes the text easily legible.
PROCESS
